Eijkelkamp
Meet the Difference
Eijkelkamp North America is the Western distributor for Royal Eijkelkamp, offering a range of research tools and machines for drilling and sampling in soil, water, and land-use projects worldwide.
As the Graphic Designer for Royal Eijkelkamp in the Netherlands and North America, I delivered high-quality creative assets that enhanced the company’s marketing and communications. At Eijkelkamp, my goal was to align the North American identity with the international brand to reinforce consistency while helping move beyond visual identity to support a more formal brand strategy.
Applications Used: Adobe Creative Cloud (Illustrator, InDesign, Lightroom, and Photoshop)
Utilized Skills: Brand Identity, Campaign Planning, Content Creation, Project Management, Visual Design
Brochures and Sales Decks
I created interactive brochures, fliers, and sales decks that translate Eijkelkamp’s technical offerings into clear, navigable content for sales teams. I replaced outdated designs with digital presentations, enhancing visual clarity and strengthening the messaging.
Eijkelkamp Sonic Overview
This is an overview of Eijkelkamp’s complete sonic drilling solution, highlighting its advanced sonic rigs, specialized sonic tooling, and integrated monitor-while-drilling systems.
It also outlines the ROAK support services that help optimize drilling performance and maintain equipment reliability.
In addition, the document introduces the Eijkelkamp Academy for Sonic Drillers, which provides targeted training and knowledge sharing to ensure safe, efficient, and high‑quality sonic drilling operations.
This was translated into three languages (French, Spanish, and Portuguese). A template was produced for when headquarters wanted more translations (Dutch, German, French, etc.).
Since the creation of this deck, Eijkelkamp has expanded its rig offerings.
ROAK (Royal Optimized Automated Knowledge) Overview
ROAK (Royal Optimized Automated Knowledge) is an integrated platform that collects environmental data for research and monitoring and generates actionable insights from a wide range of Eijkelkamp products.
Because the existing materials made it difficult to clearly showcase data streams, monitoring reports, platform functionality, and product design across teams, the brochure was redesigned to better communicate the platform’s value.
To strengthen the brochure’s effectiveness, the redesign featured in-depth screenshots that showcased ROAK’s integrated software environment, reporting functionality, interactive data modeling, and system connectivity. These visuals clarified how the platform transforms complex environmental data into usable insights, making its value easier to communicate to technical, marketing, and sales audiences.
Postcards
I created a coordinated set of branded postcards for Eijkelkamp North America and Royal Eijkelkamp, tailored for trade shows and industry events.
Each highlights the benefits of Eijkelkamp’s products, from accurate soil and water instrumentation to Sonic drilling rigs and Cone Penetration Testing (CPT) systems, offering sales teams adequate collateral for in-person discussions.
Designed for the sizes of each region, the United States was in imperial units, and Europe, Asia, and South America were in metric units.
Tradeshow Banners and Signage
I produced branded banners for Eijkelkamp North America and Royal Eijkelkamp, designed for trade shows and small events.
The materials highlighted Soil & Water and Sonic Drilling, communicating the value of Eijkelkamp’s instrumentation, drilling capabilities, and data-driven solutions.
The banners ranged from retractable to fabric stretched over frames. The first two featured artworks are the artwork produced for a 15’ x 8’ double-sided banner. The last are retractables that expanded to roughly 7’ tall.
Resume Snapshot
What roles I took on here...
Graphic Designer (2025 - 2026)
Interim Tradeshow Coordinator (2025 - 2026)
Interim Marketing Lead (2025 - 2026)
As the Graphic Designer for Royal Eijkelkamp in the Netherlands and North America, I designed a range of promotional materials, including brochures, interactive slide decks, digital assets, and print collateral, and oversaw their translation into multiple languages.
I managed cross-functional design projects across global regions, coordinating stakeholders, timelines, and deliverables. I also led a branding refinement initiative spanning four product lines, aligning teams on audience targeting, segmentation, differentiation, and messaging strategy.
In interim roles, I managed planning and execution for five trade shows, overseeing logistics, vendor coordination, sales materials, and budget tracking. I monitored expenses, found cost-saving opportunities, and created templates and SOPs for planning, communication, and budgeting to enhance coordination and internal communication.
I partnered with Sales leadership to define 2026 goals and develop a marketing plan with priorities, processes, and progress tracking. I also coordinated international Marketing and Sales teams during leadership changes to maintain continuity and alignment on key initiatives.