Resume
I have 15+ years in design and 5+ in marketing and brand strategy, creating visual identities and campaigns for health, human services, local governments, environmental, home services, and nonprofits. I've managed multiple campaigns, and my biggest accomplishment was a brand clarity campaign that boosted community engagement across all channels by 82%. I've participated in various projects, like designing a 2022 toolkit used across Washington State by community organizations developing or expanding permanent supportive housing within the Medicaid program. In my recent role, I managed design projects across 9 global regions in 6 languages, engaging prospects through multiple touchpoints.
Amid a career shift, I aim to apply my expertise in graphic design and marketing knowledge with collaborative teams that value authentic design, empowered by data-driven insights.
Professional Experience
2025-2026
Graphic Designer
Eijkelkamp North America
Wilmington, NC
I led the redesign of promotional materials, focusing on brand consistency and messaging, using Adobe Creative Suite to create engaging content that increased stakeholder recognition. My responsibilities included designing brochures, slide decks, trade show displays, social media elements, and digital assets for international campaigns.
Additionally, I served as interim tradeshow coordinator, managing registration, accessories, marketing materials, budgeting, and shipping logistics. As interim marketing lead, I developed a 2026 marketing plan within 3 months, aligning strategies with sales targets to improve project visibility and communication.
2022-2025
Marketing Director (2023-2024)
Content Manager (2025)
Marketing Coordinator (2022-2023)
Atrómitos
Remote
I developed marketing strategies, budgets, and initiatives to enhance client recognition and strengthen stakeholder relationships, improve audience engagement, increase web traffic, and boost brand awareness. I led content for podcasts, social media, email campaigns, webinars, and the website.
I managed The Atrómitos Way Podcast, launching three seasons over 15 months with nonprofit leaders and experts, and I directed branding projects in 2023-2024 to enhance visibility and engagement. Additionally, I redesigned marketing materials, resulting in an 82% increase in social media engagement within a year.
2020-2022
Marketing Director (2020-2021)
Creative Design Manager (2021-2022)
Green Dot Heating & Air
(Now Green Dot Home Services)
Wilmington, NC
I designed email and social media assets, produced graphics for Sales, and developed employee resources in collaboration with Human Resources. I coordinated with vendors, maintained the WordPress site, tracked traffic, and supported ongoing campaign efforts.
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I managed social and email campaigns using Mailchimp, Buffer, and ServiceTitan Marketing Pro. I supported brand awareness for new locations through ads and articles, collaborating with teams to use SEO strategies, optimizing Google My Business, and boosting leads.
2017-2020
Design & Print Assistant
Ship & Mail Plus Printworks
Wilmington, NC
I created and produced digital and printed materials to support my clients’ marketing efforts, including event and advertising displays, brochures, menus, and direct mailing campaigns. I handled client orders, coordinated production schedules, managed vendor relationships and sales support, and assisted with global shipping.
Skills & Expertise
Design Tools: Adobe Creative Cloud (After Effects, Audition, Dreamweaver, InDesign, Illustrator, Lightroom, Photoshop, and Premiere Pro), Canva, Figma
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Strategy: Brand Identity and Positioning, Content Planning, Audience Segmentation, Competitive Analysis, Digital Strategy, KPI Development, and Reporting
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Technical: Web Design Basics (HTML/CSS), Color Theory, Layout Composition, Typography, Visual Hierarchy, Print Production, Prepress, Direct Mail, Email Marketing
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Platforms: Mailchimp, Hootsuite, Buffer, Asana, Miro, Slack, Microsoft Office, Google Workspace
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Website Management: Basic (HTML/CSS), WordPress, Wix, Squarespace, GoDaddy, Google Analytics, and Search Console
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AI Tools: ChatGPT, Copilot, Grammarly AI, Adobe Firefly, Artlist, Magnific (formerly Freepik)
Education
2019-2023
B.S. in Business Administration
Concentration: Marketing Strategy
University of North Carolina Wilmington
Wilmington, NC
2011-2019
Associates in Arts
Cape Fear Community College
Wilmington, NC