Green Dot Heating & Air
Residential and Light Commercial Providers
Green Dot Heating & Air (now Home Services) is a heating and air company that operated in North and South Carolina.
Green Dot Heating & Air (now known as Green Dot Home Services) is a heating and air company that operated in North and South Carolina. The company was looking to expand outside of Wilmington, NC. It would seek to build partnerships with real estate and rental agencies while pursuing residential and commercial projects in the city and the greater Wilmington area. The primary challenge was to present the brand as superior to competitors, as a professional team that ensures its clients are always comfortable.
At Green Dot Heating & Air, my goal was to strengthen the company’s brand identity and enhance its market presence through strategic marketing and graphic design. By creating sales materials, managing the website, and developing internal resources, I aimed to attract clients, drive engagement, and support the company’s growth.
Brand Identity
I led the organization’s visual direction and overall creative strategy, concentrating on strengthening brand identity and market presence. In this role, I created compelling content for sales and marketing materials to boost audience engagement and brand loyalty.
Brochures, Flyers, and Sales Decks
Direct Mail Cards
Magazine Ads
Promotional Products
Resume Snapshot
What roles I took on here...
Creative Design Manager
Marketing Director
During my time at Green Dot Heating & Air, I was a Marketing Director and Creative Design Manager. At Green Dot Heating & Air, I led marketing and creative strategy across North and South Carolina, establishing market presence and brand consistency through targeted campaigns, visual direction, customer engagement, unifying acquired locations, launching promotional content, advertising campaigns, and creating sales materials for internal and customer outreach.