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Green Dot Heating & Air

Green Dot Heating & Air (now known as Green Dot Home Services) is a heating and air company that once operated in North and South Carolina. The company was looking to expand outside of Wilmington, NC. It would seek to build partnerships with real estate and rental agencies while pursuing residential and commercial projects in the city and the greater Wilmington area. The primary challenge was to present the brand as superior to competitors, as a professional team that ensures its clients are always comfortable.

At Green Dot Heating & Air, my goal was to strengthen the company’s brand identity and enhance its market presence through strategic marketing and graphic design. By creating sales materials, managing the website, and developing internal resources, I aimed to attract clients, drive engagement, and support the company’s growth.

Brand & Identity

I led the organization’s visual direction and overall creative strategy, concentrating on strengthening brand identity and market presence. In this role, I created compelling content for sales and marketing materials to boost audience engagement and brand loyalty.

Green Dot Heating & Air Advertisement: April 2022

Magazine Ads

Crafted eye-catching, original magazine ads across North and South Carolina, thinking outside the box to spotlight the heating and air agency’s mission of creating comfort. The goal of these ads was to emphasize how clients would feel grateful and lucky to experience the exceptional service offered by Green Dot Heating & Air.

Promotional Products

I aimed to bring a sense of fun to promotional and sales items by designing playful popcorn bags, vibrant rack cards, cool koozies, and cheerful thank-you cards to establish a unique position as a heating and air provider.

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